CASE STUDY
BATH CITY FC X NHS TALKING THERAPIES
Using stadium seating to break stigma and start conversations
THE CHALLENGE
Bath and North East Somerset, Swindon and Wiltshire NHS Talking Therapies wanted to increase awareness of their service – particularly among men who are less likely to speak openly about mental health.
Traditional advertising wasn’t enough. They needed visibility and context.
THE SOLUTION
Working with Bath City FC, 75 seats around the stadium were branded with clear, supportive messaging and a QR code linking directly to Talking Therapies resources.
The placement meant the message sat inside a trusted, familiar environment – reaching supporters where they already felt comfortable.
THE IMPACT
Awareness raised across match-going supporters
A sensitive message delivered in a non-intrusive way
A new revenue stream for the club
A community-focused campaign aligned with the club’s values
Having the chance to advertise in such a stadium is such a great opportunity for the service.
It has been fantastic working with AdVantage Sponsorship - they have been great in understanding the message we want to get across and designing a way for this to put forward to the fans in the ground."